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Servicescapes: The Concept of Place in Contemporary Markets From Ntc Business Books
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- Sales Rank: #4129460 in Books
- Published on: 1998-02
- Original language: English
- Number of items: 1
- Dimensions: 9.50" h x 7.00" w x 1.50" l,
- Binding: Hardcover
- 632 pages
About the Author
John F. Sherry, Jr., is Professor of Marketing at Northwestern University's J.L. Kellogg Graduate School of Management. He is also a global consultant to Fortune 500 companies including Coca-Cola, Procter & Gamble, Kodak, Motorola, and Glaxo, and is an evaluator for the National Science Foundation, the Social Sciences and Humanities Research Council of Canada, and the Marketing Science Institute.
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