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Marketing Communications By John Egan
Free Download Marketing Communications By John Egan
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- Sales Rank: #1621179 in Books
- Published on: 2015-01-23
- Released on: 2014-11-03
- Original language: English
- Number of items: 1
- Dimensions: 10.43" h x 1.04" w x 7.68" l, .84 pounds
- Binding: Paperback
- 440 pages
Review
John Egan has done an excellent job in the latest comprehensive edition of Marketing Communications: he combines a compelling writing style and excellent exemplification with stimulating case studies and up-to-date theoretical content. This text is an excellent choice for communication researchers and students studying a programme or module on marketing communications. (Professor Paul Baines)
About the Author
Professor John Egan, is Head of the Department of Marketing at Regent’s University, London. He is Chair of the Academy of Marketing, the major UK academic marketing organisation, and Chair of the Learning Advisory Group, formally the Senate, of the Chartered Institute of Marketing. He is a Chartered Marketer, a Fellow of the Higher Education Academy and a Freeman of the Worshipful Company of Marketors.
Professor Egan has a long publishing career and is the Editor of The Marketing Review and on the editorial boards of the European Journal of Marketing, the Journal of Political Marketing and Marketing, Intelligence & Planning. He has authored books on Marketing Communications and Public Relations and his textbook ‘Relationship Marketing’ is now in its fourth edition and has been translated into Russian, Simple Chinese and Mandarin.
He entered academia in 1997 following a career in luxury retailing initially with American Department Stores and later with Mappin & Webb, Crown Silversmiths, and Garrard, Crown Goldsmiths. Prior to his appointment at Regent’s University Professor Egan was at London South Bank University where, in addition to his academic marketing responsibilities, he was Faculty Director of Marketing and External Communications responsible for all aspects of marketing in the Faculty.
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