Download Ebook International Business Strategy: Rethinking the Foundations of Global Corporate Success By Alain Verbeke
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International Business Strategy: Rethinking the Foundations of Global Corporate Success By Alain Verbeke
Download Ebook International Business Strategy: Rethinking the Foundations of Global Corporate Success By Alain Verbeke
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- Sales Rank: #243664 in Books
- Brand: Brand: Cambridge University Press
- Published on: 2009-01-19
- Original language: English
- Number of items: 1
- Dimensions: 9.69" h x .98" w x 7.44" l, 2.30 pounds
- Binding: Paperback
- 499 pages
- Used Book in Good Condition
Review
"Alain Verbeke draws on his unmatched knowledge of international business research and provides a fresh and insightful, integrated perspective for rethinking the foundations of international strategy. This highly readable text supported by excellent cases should appeal to students whose managerial careers will span an increasingly global economy. International strategy faculty will find that the text easily lends itself to customizing the course to their particular needs. This book deepens our understanding of the global economy and the evolving role of the multinational enterprise."
Arie Y. Lewin, Professor of Strategy and Sociology, The Fuqua School of Business, Duke University, and Editor-in-Chief of the Journal of International Business Studies (2002 -7)
About the Author
Alain Verbeke holds the McCaig Research Chair in Management at the Haskayne School of Business, University of Calgary. He was previously the director of the MBA programme at Solvay Business School, University of Brussels (VUB). Professor Verbeke is an elected fellow of the Academy of International Business and has authored or edited 23 books and more than 160 refereed publications.
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